KuCoin is a global cryptocurrency exchange founded in 2017, marketed as The People Exchange for its exceptionally wide selection of altcoin and small-cap token listings. KuCoin lists 700+ cryptocurrencies – far more than mainstream exchanges – making it the go-to exchange for early access to projects before they achieve broader listings. Features include spot trading, futures, margin, earn, P2P (fiat to crypto), and the KCS (KuCoin Token) which distributes 20% of daily trading fee revenue to KCS holders daily. KuCoin Spotlight platform launches new token projects via IEO (Initial Exchange Offering). In March 2023, the US DOJ indicted KuCoin founders for anti-money laundering violations – KuCoin paid a $297M settlement, implemented mandatory KYC for all users, and exited the US market. Despite this, KuCoin continues operating globally with a large international user base, particularly in Southeast Asia, Africa, and South America where its P2P fiat on-ramp in local currencies provides accessible entry. KuCoin Trading Bot products (grid, DCA, futures bots) are among the most feature-complete automated trading tools available on a centralised exchange.
Example: Example: A trader hears about a new Solana gaming token that just raised $5M in private funding but is only available on KuCoin and DEXes. They buy on KuCoin while the token is still small, before a potential Binance listing (which typically causes a 50-200% price increase on listing announcement). KuCoin early listing strategy is a common approach for token discovery before mainstream exchange availability.
Learn more: KuCoin Exchange
